eAswaaq Misr, EFIG’s subsidiary, in collaboration with Post for Investment, has launched the 'African eCommerce Platform' company to develop and operate specialized marketplaces. This initiative targets the business market in Africa, collaborating with local and regional projects from both the private and public sectors. The goal is to create new avenues for cooperation at the continental and regional levels, encourage investment, and support foreign currency inflows.
ECOM Afrika focuses on developing, and operating specialized marketplaces, which includes design, development, operation, management, and maintenance. It also involves marketing e-commerce platforms and applications, creating databases, providing value-added services, electronic payment services, financing, and organizing exhibitions and conferences.
The platform aims to overcome the challenges facing e-commerce in African countries and enable Egypt to become the e-commerce gateway for various African nations, leveraging its strategic geographic location to provide logistics services. Additionally, a key component of the company's plan for expanding e-commerce markets and accomplish overall growth is Egypt's leadership in the expansion of the technology industry among African nations.
The strategy of ECOM Afrika includes collaborating with all relevant stakeholders at the local and regional levels, working to develop the technological ecosystem, and benefiting from the advancement of consumer protection laws. This is supported by the robust legal framework for e-commerce, along with promoting digital culture and enhancing electronic payment systems.
The company aims to leverage the extensive and diverse expertise of its shareholders. This includes the significant experience of the eFinance investment Group in developing technological infrastructure, the digital financial transaction market, and building and managing specialized e-commerce markets. Additionally, it draws on the long history of the Egyptian Post in financial services and value-added services, as well as its role in providing logistics for African countries by consolidating and redirecting incoming parcels to all African nations through the logistics hub in Cairo.
The African E-Commerce Platform has announced the appointment of a new executive leadership team as part of its efforts to connect small and medium-sized enterprises across the Africa with various markets. The team consists of CEO Mr. Sherif Shaheen and Executive Chairman and Board Member Mr. Ahmed Abdeen, who will lead the company in achieving its strategic objectives

Mr. Ibrahim Sarhan, Chairman of eFinance investment group, stated that the group has much to offer to serve various African countries, including transferring expertise and training African professionals to utilize the latest technologies in digital transformation, electronic payments, and e-commerce. This will be achieved through collaboration with major, reputable financial and service institutions such as the Egyptian Post, enabling the creation of new, integrated digital financial products to meet the needs of African markets.

Mr. Abdo Alwan, Acting Chairman of the National Postal Authority of Egypt, noted that the Egyptian Post possesses numerous skilled professionals and extensive experience in serving African markets, continually striving to enhance these services in line with the technological advancements and digital transformations led by Egypt in Africa. This includes creating and innovating comprehensive new services in collaboration with the eFinance Group and eAswaaq Egypt, leveraging their significant capabilities and successful experiences in payments and e-commerce.

Mr. Sherif Shaheen, the new CEO, commented on this initiative, saying, 'This is a unique opportunity to leverage Egypt's capabilities and facilities to enhance trade in the African market. We are committed to providing fair business opportunities for small and medium-sized enterprises in the targeted markets.

Eng. Ahmed Abdeen, the new Executive Chairman, expressed his excitement for the upcoming phase, stating, 'We are eager to start realizing the ambitious vision of the company’s founders. Despite potential challenges, we are confident in our ability to overcome them. We are committed to delivering exceptional services and solutions to our stakeholders, reinforcing the position of the African E-Commerce Platform as a key partner in the African business-to-business market.

As the African E-Commerce Platform approaches the launch of its official platform, the company remains dedicated to empowering small and medium-sized enterprises and fostering their growth in competitive markets, enhancing its role as a central player in the African trade ecosystem."

the Shareholders of the African E-Commerce Platform:
•    Postal Investment Company: A private investment firm affiliated with the National Postal Authority of Egypt, focusing on enhancing sustainable development in Egypt through strategic investments.
•    eFinance: A leading fintech company listed on the Egyptian stock exchange, contributing to digital transformation in Egypt through innovative financial solutions.
•    eAaswaaq: A subsidiary of eFinance, dedicated to revolutionizing the digital market in Egypt by connecting buyers and sellers through innovative platforms.