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A Cooperation Protocol Between the Ministry of Social Solidarity, National Council for Women, Nasser Social Bank, and eFinance Investment Group

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Dr. Maya Morsy, Minister of Social Solidarity; Counselor Amal Ammar, Chairperson of the National Council for Women; and Mr. Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, attended the signing of a cooperation protocol between the Ministry of Social Solidarity, the National Council for Women, Nasser Social Bank, and eFinance Investment Group. This protocol aims to provide economic empowerment services to families in need as part of the strategic financial system for economic empowerment.
The protocol was signed by key figures, including Mr. Raafat Shafik, Assistant Minister for Social Protection and Economic Empowerment; Ms. Iman Khalifa, Secretary General of the National Council for Women; Mr. Osama El-Sayed, Vice Chairman of Nasser Social Bank; and Engineer Hossam El-Goly, CEO of eFinance.
Minister Morsy emphasized that the protocol would benefit nearly 4 million women, aiming to shift them from dependency to empowerment. She highlighted the success of the "Tawheesha" digital savings and lending program, which financially integrates rural women into the official banking system and promotes financial literacy and digital inclusion.
Counselor Amal Ammar praised the protocol as a major step in empowering women and integrating beneficiaries of "Takaful and Karama" programs into "Tawheesha." The program has received international recognition, including from the UN’s Commission on the Status of Women. She expressed gratitude to Minister Morsy for the collaboration.
Mr. Ibrahim Sarhan of EFIG noted that the protocol aligns with the Prime Minister’s directives to leverage state infrastructure for economic empowerment, particularly targeting vulnerable families and social protection beneficiaries. He emphasized that eFinance has been a key partner in implementing these systems in Egypt, following regulatory guidelines from relevant authorities like the Central Bank of Egypt.

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