Chairman’s Note

"In our 20th year, digital transformation is no longer for us merely a path of development, but has become a national commitment through which we build a more efficient, transparent, & sustainable economy"

Ibrahim Sarhan

Chairman & Managing Director

In an exceptional year marking the twentieth anniversary of the founding of eFinance, we do not view this occasion merely as a commemoration, but as a testament to an institutional journey launched with a clear vision: that digital transformation is not simply a technical project, but a national and economic endeavor. Automation is not an end in itself, but a means to enhance efficiency, strengthen governance, expand financial inclusion, and deliver services to citizens with greater transparency and effectiveness.

Over the past two decades, eFinance has contributed to building one of the main pillars of Egypt’s digital economy by developing and operating payment systems and digital networks that serve millions of citizens, enabling both government and private institutions to provide their services with higher speed and efficiency.

Perhaps the most striking reflection of the transformation the Group has undergone is that a company whose revenues in 2007 did not exceed EGP 13 million has today achieved revenues surpassing EGP 6.7 billion by the end of 2025. This extraordinary evolution not only reflects the success of a sustained journey, but also reaffirms that we continue to see broader opportunities for growth, expansion, and value creation in the coming phase.

eFinance is successfully positioned as a pivotal digital transformation enabler for financial services in support of Egypt’s financial inclusion agenda. We were committed to bolstering information security within digital banking amidst a backdrop of increasing cyber threats plaguing the region. Recognizing the paramount importance of trust and reliability in digital banking landscape, we employed cutting-edge technologies, multi-factor authentication protocols, and continuously monitored systems to mitigate risks and ensure the confidentiality of users.

Our ventures in the tourism sector are yielding outstanding returns

Our solutions, which include e-ticketing gates and payment systems at gift shops, are now across 70 touristic sites in Egypt. We aim to further grow our presence in this sector by increasing the number of touristic sites served by our digital ticketing solution to 100 by the end of 2024 and introducing new digital products with substantial value-added potential.

Our investment in the agricultural sector is leading digitalization within the sector

The company’s overarching goal is to control the distribution of subsidized fertilizers using the Farmers’ Card relying on accurate data on land holdings and crop cultivation efinance collects seasonally for the ministry, enabling the elimination of corrupt practices that used to occur such as the hoarding and overpricing of subsidized fertilizers.

Our cloud infrastructure also represents a solid platform which can be used to establish eFinance's presence in Egypt's financial sector and provide an innovative suite of financial services.

Moreover, as pioneers in the market leading the shift to cloud services, I am pleased to report that during the Cairo ICT conference in November 2022, we successfully launched Egypt’s largest cloud computing platform. The Group’s landmark launch reflects our efforts in supporting and enhancing public and private sector businesses and organizations in driving and enabling the growth and scalability of their operations. This milestone also marks the first-ever license issued by the National Telecom Regulatory Authority (NTRA) to a private company to operate a cloud computing platform in Egypt and stands testament to eFinance’s strong capabilities and expertise in this space. The Group has already built a solid tech infrastructure that has served a wide array of clients across a multitude of industries, and I am confident that the launch of our new cloud computing platform will play a pivotal role in accelerating Egypt’s digital transformation agenda.

eFinance's focus in financial services will be to establish greater proximity to the end-client than exists with our current businesses

Whether such clients are corporates or individual accounts. As such, the Group remains on the lookout for opportunities that will strengthen and enhance our position as the Egyptian leader in fintech, with possible avenues ranging from participation in venture capital funds to full-fledged mergers and acquisitions. eFinance is seeking to play a greater role in Egypt's thriving fintech startup scene, using our resources and infrastructure to incubate and promote dynamic new companies that interact synergistically with the Group's existing offerings. Over the long term, eFinance aims to gain healthy exposure to each link of the full fintech value chain.

Meanwhile, eFinance aims to fully leverage Egypt's impressive economic growth and is expanding aggressively into dynamic sectors that have received growing attention, including agriculture, tourism, transportation, and more. We have already made headway in each of these spheres through our various subsidiaries, and we are also excited to fulfill the mandate we've been given to help roll out universal health insurance across all governorates.

Exciting Times for eFinance Investment Group

We remain steadfast in our commitment to assisting private and public sector entities in their digital transformation endeavors. With strategic decisions, our extensive network of partnerships, and innovative solutions, we are well-positioned to capture opportunities and drive growth. I am confident that eFinance will not only maintain its robust performance but also create increased value for the Group and its shareholders in the coming year.

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Chairman & Managing Director eFinance Investment Group