Ibrahim Sarhan
Chairman & CEO
eFinance is successfully positioned as a pivotal digital transformation enabler for financial services in support of Egypt’s financial inclusion agenda. In 2023, we were committed to bolstering information security within digital banking amidst a backdrop of increasing cyber threats plaguing the region. Recognizing the paramount importance of trust and reliability in digital banking landscape, we employed cutting-edge technologies, multi-factor authentication protocols, and continuously monitored systems to mitigate risks and ensure the confidentiality of users.
Our cloud infrastructure also represents a solid platform which can be used to establish eFinance's presence in Egypt's financial sector and provide an innovative suite of financial services.
Moreover, as pioneers in the market leading the shift to cloud services, I am pleased to report that during the Cairo ICT conference in November 2022, we successfully launched Egypt’s largest cloud computing platform. The Group’s landmark launch reflects our efforts in supporting and enhancing public and private sector businesses and organizations in driving and enabling the growth and scalability of their operations. This milestone also marks the first-ever license issued by the National Telecom Regulatory Authority (NTRA) to a private company to operate a cloud computing platform in Egypt and stands testament to eFinance’s strong capabilities and expertise in this space. The Group has already built a solid tech infrastructure that has served a wide array of clients across a multitude of industries, and I am confident that the launch of our new cloud computing platform will play a pivotal role in accelerating Egypt’s digital transformation agenda.
eFinance's focus in financial services will be to establish greater proximity to the end-client than exists with our current businesses
Whether such clients are corporates or individual accounts. As such, the Group remains on the lookout for opportunities that will strengthen and enhance our position as the Egyptian leader in fintech, with possible avenues ranging from participation in venture capital funds to full-fledged mergers and acquisitions. eFinance is seeking to play a greater role in Egypt's thriving fintech startup scene, using our resources and infrastructure to incubate and promote dynamic new companies that interact synergistically with the Group's existing offerings. Over the long term, eFinance aims to gain healthy exposure to each link of the full fintech value chain.
Meanwhile, eFinance aims to fully leverage Egypt's impressive economic growth and is expanding aggressively into dynamic sectors that have received growing attention, including agriculture, tourism, transportation, and more. We have already made headway in each of these spheres through our various subsidiaries, and we are also excited to fulfill the mandate we've been given to help roll out universal health insurance across all governorates.
Exciting Times for eFinance Investment Group
We remain steadfast in our commitment to assisting private and public sector entities in their digital transformation endeavors. With strategic decisions, our extensive network of partnerships, and innovative solutions, we are well-positioned to capture opportunities and drive growth. I am confident that eFinance will not only maintain its robust performance but also create increased value for the Group and its shareholders in the coming year.