Dr. Maya Morsy, Minister of Social Solidarity; Counselor Amal Ammar, Chairperson of the National Council for Women; and Mr. Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, attended the signing of a cooperation protocol between the Ministry of Social Solidarity, the National Council for Women, Nasser Social Bank, and eFinance Investment Group. This protocol aims to provide economic empowerment services to families in need as part of the strategic financial system for economic empowerment.The protocol was signed by key figures, including Mr. Raafat Shafik, Assistant Minister for Social Protection and Economic Empowerment; Ms. Iman Khalifa, Secretary General of the National Council for Women; Mr. Osama El-Sayed, Vice Chairman of Nasser Social Bank; and Engineer Hossam El-Goly, CEO of eFinance.Minister Morsy emphasized that the protocol would benefit nearly 4 million women, aiming to shift them from dependency to empowerment. She highlighted the success of the "Tawheesha" digital savings and lending program, which financially integrates rural women into the official banking system and promotes financial literacy and digital inclusion.Counselor Amal Ammar praised the protocol as a major step in empowering women and integrating beneficiaries of "Takaful and Karama" programs into "Tawheesha." The program has received international recognition, including from the UN’s Commission on the Status of Women. She expressed gratitude to Minister Morsy for the collaboration.Mr. Ibrahim Sarhan of EFIG noted that the protocol aligns with the Prime Minister’s directives to leverage state infrastructure for economic empowerment, particularly targeting vulnerable families and social protection beneficiaries. He emphasized that eFinance has been a key partner in implementing these systems in Egypt, following regulatory guidelines from relevant authorities like the Central Bank of Egypt.

EFIG has announced the activation of its electronic systems to receive installment payments in US dollars for residential units allocated to overseas Egyptians under the "Beitak fi Masr" national initiative. This initiative is a collaborative effort with the Ministries of Housing and Finance, the Central Bank, and Banque Misr.eFinance clarified that the processing of dollar installment transfers will be conducted through the Ministry of Finance's Electronic Payment and Collection Center, which is operated by e-finance. This platform enables overseas residents to pay for or make installments on their residential units using modern electronic methods. The electronic collection system ensures the secure and accurate settlement of these transactions.Engineer Sherif El-Sherbiny, Minister of Housing, Utilities, and Urban Communities, underscored the impressive response to the "Beitak fi Masr" initiative. Within just 48 hours of opening reservations, approximately $2.5 million was collected through electronic payments and bank transfers.The Minister also highlighted the signing of a tripartite cooperation protocol between the New Urban Communities Authority, Banque Misr, and e-finance. This protocol aims to provide advanced electronic payment solutions, offering convenient and secure payment options through multiple channels. This will facilitate the transfer of due amounts for residential unit reservations from various countries.The official initiative website, developed in collaboration with Excellent (a subsidiary of United Media Services), eFinance, and Banque Misr, provides a fully integrated digital platform. Through this platform, users can remotely explore housing units via high-resolution virtual tours, access detailed project information, and complete the reservation process online, ensuring a seamless, transparent, and efficient experience for expatriates.He added that the initiative's website was developed in collaboration with Excellent Company, a subsidiary of United Media Services, e-finance, and Banque Misr. It allows users to upload required documents after completion, whether through bank transfer, exchange transfer, or reservation and payment via credit cards on the website. This provides diverse, fast, secure, and reliable payment solutions, saving customers time and effort.Ibrahim Sarhan, Chairman of eFinance for Financial and Digital Investments, expressed his pride in the Group's achievements in supporting and advancing the national digital transformation across all government entities and economic sectors. He highlighted the leading role of the financial operations technology subsidiary in handling government revenues, both domestic and foreign, thanks to its state-of-the-art technological infrastructure that ensures speed, accuracy, and security.He added that e-finance's support for the "Beitak fi Masr" national initiative will drive its success, trust, and rapid expansion. This will be achieved through highly accurate, fast, and secure financial technology for digital collection of residential unit values and installments in dollars, building on the successes and achievements that citizens have come to expect from the Group's various payment and fintech services, especially in cooperation with the Ministry of Housing.Hisham Okasha, Chairman of Banque Misr, expressed the bank's pride in participating in the "Beitak fi Masr" national initiative. He emphasized the continued fruitful cooperation with the Ministry of Finance and e-finance, ensuring the same outstanding results achieved in government revenue collection over the past years.At eFinance, we are proud to have achieved remarkable success in collecting electronic payments in foreign currency through the yacht tourism single platform and the government's Electronic Payment and Collection Center portal. This aligns with the state's efforts to enhance yacht tourism through an electronic platform that involves all relevant authorities, streamlining procedures and approvals for foreign yachts and issuing electronic invoices in US dollars. 

eFinance Investment Group, a leader in financial and digital investments, has signed a new partnership agreement with Visa, a world leader in digital payments, under the theme “Mutual Investments Growth Plan” on the sidelines of Visa Connect Cairo, a premier event in the digital payments industry, hosted by Visa.This strategic collaboration aims to accelerate the growth of digital financial services in Egypt by expanding card issuance, enhancing merchant acquisition solutions, and introducing innovative plans to support merchants across various sectors. The agreement aligns with Egypt’s Vision 2030, reinforcing the commitment to advancing digital transformation and financial inclusion.The agreement focuses on expanding financial product offerings, developing digital payment solutions tailored for merchants across sectors such as retail, tourism, services, and e-commerce, and fostering the adoption of cashless transactions. This includes enabling Tap- to-Phone technology, supporting merchants with seamless digital payment solutions, and introducing innovative financing options to enhance operational efficiency and drive economic growth.Additionally, new payment solutions will be introduced to target unbanked segments like university students, providing them with easy access to digital financial services and fostering greater financial inclusion among the youth.Additionally, the collaboration will provide advisory services to enhance digital payment strategies, introduce global best practices for digital payment transformation, and launch joint awareness initiatives to support financial inclusion and digital adoption. Both companies will also work together on developing advanced digital marketing strategies, data analytics, and intelligence-sharing to enhance decision-making and optimize payment processes.This partnership aims to expand digital financial services for both consumers and merchants, with a special focus on supporting SMEs and microbusinesses. By providing easy-to-use, secure, and scalable digital payment solutions, Visa and eFinance are committed to enhancing digital payment acceptance, offering flexible financing options, and driving sustainable growth for businesses of all sizes.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, emphasized the significance of this agreement in advancing digital financial services, stating:“We continue to invest in cutting-edge financial technologies and build strong partnerships with global leaders like Visa. This agreement will empower merchants with innovative payment solutions, further strengthening eFinance’s role as a key driver of Egypt’s digital transformation.”Leila Serhan, Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region for Visa, added:"Visa remains committed to supporting Egypt’s digital transformation through collaborations with leading institutions such as eFinance. This partnership is designed to empower merchants and SMBs with advanced digital payment solutions, driving economic growth and financial inclusion in the country. With SMEs representing 98% of private sector activity and contributing 43% to national GDP, empowering these businesses through digitalization is crucial for Egypt's continued prosperity. Our efforts align with Egypt's Vision 2030, which aims to create a robust and sustainable economy."