eFinance Investment Group proudly celebrated its 20th anniversary with a landmark gala at Giza Palace, marking two decades of pioneering achievements in digital transformation and financial inclusion. The event brought together Egypt’s most esteemed leaders, including eight current ministers, more than eleven former ministers, and numerous high-ranking officials and decision-makers, underscoring the Group’s vital role in shaping Egypt’s digital economy.The evening featured a powerful documentary film, “20 Years of eFinance,” showcasing the Group’s journey and milestones through the voices of key figures, partners, and former collaborators, backed by archival footage from the past two decades. The film highlighted eFinance’s impact across multiple sectors and its role in driving Egypt’s digital transformation.Guests were also treated to a spectacular live interactive entertainment show, creatively narrating eFinance’s story and its transformative impact on the economy and society, followed by a dazzling performance by Lebanese superstar Elissa that added an unforgettable touch to the celebration.A special moment of recognition took place as H.E. Ahmed Kouchouk, Minister of Finance, honored Dr. Youssef Boutros Ghali for his visionary contributions to Egypt’s financial sector and digital transformation journey.Mr. Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, stated:"Our journey began with a vision and the unwavering support of the state. Today, we have successfully built the largest electronic payment and collection network in the region, serving millions and enabling faster, easier services for citizens and investors. We remain committed to innovation and expansion, both locally and internationally."H.E. Ahmed Kouchouk, Minister of Finance, added:"eFinance is an inspiring Egyptian success story that has significantly improved services for citizens and strengthened the efficiency of our economy. I am very proud of this important experience and grateful to all who made this dream a reality. Our ambition with eFinance is great—it is an investment in the future, leveraging cutting-edge technologies inside and outside Egypt. Several countries have requested to replicate Egypt’s pioneering digital transformation model through eFinance to develop their public finance systems. Together, we have a tremendous opportunity to move forward."As eFinance Investment Group enters its next chapter, the company continues to lead with innovation, collaboration, and a strong focus on enabling financial inclusion across Egypt and beyond.

Dr. Maya Morsy, Minister of Social Solidarity; Counselor Amal Ammar, Chairperson of the National Council for Women; and Mr. Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, attended the signing of a cooperation protocol between the Ministry of Social Solidarity, the National Council for Women, Nasser Social Bank, and eFinance Investment Group. This protocol aims to provide economic empowerment services to families in need as part of the strategic financial system for economic empowerment.The protocol was signed by key figures, including Mr. Raafat Shafik, Assistant Minister for Social Protection and Economic Empowerment; Ms. Iman Khalifa, Secretary General of the National Council for Women; Mr. Osama El-Sayed, Vice Chairman of Nasser Social Bank; and Engineer Hossam El-Goly, CEO of eFinance.Minister Morsy emphasized that the protocol would benefit nearly 4 million women, aiming to shift them from dependency to empowerment. She highlighted the success of the "Tawheesha" digital savings and lending program, which financially integrates rural women into the official banking system and promotes financial literacy and digital inclusion.Counselor Amal Ammar praised the protocol as a major step in empowering women and integrating beneficiaries of "Takaful and Karama" programs into "Tawheesha." The program has received international recognition, including from the UN’s Commission on the Status of Women. She expressed gratitude to Minister Morsy for the collaboration.Mr. Ibrahim Sarhan of EFIG noted that the protocol aligns with the Prime Minister’s directives to leverage state infrastructure for economic empowerment, particularly targeting vulnerable families and social protection beneficiaries. He emphasized that eFinance has been a key partner in implementing these systems in Egypt, following regulatory guidelines from relevant authorities like the Central Bank of Egypt.

Egypt’s “Khadamat Misr” (Egypt’s Services Centre) opens its Mokattam branch in Cairo, offering citizens access to over 150 government services in a centralized location. The inauguration ceremony was attended by Egypt’s Ministers of Planning, Economic Development and International Cooperation, Local Development and Justice, along with the Governor of Cairo. “Khadamat Misr” is part of a government initiative designed to improve citizens' experiences with public services through digital transformation. The Mokattam center is the fourth of its kind in Egypt, following centers in Alexandria, Aswan, and South Sinai.H.E Dr. Rania A. Al-Mashat, Egypt’s Minister of Planning, Economic Development and International Cooperation, emphasized that the Mokattam branch is the first in Greater Cairo and aims to implement digital transformation to meet citizens’ needs, enhance financial inclusion, and improve electronic payment methods.The center provides a range of services, including documentation, real estate registration, issuing computerized certificates, renewing national ID cards, individual and family registration, criminal records, traffic services, civil status, passports, public prosecution services, commercial registry services, and social insurance. It also offers electronic payment services and a dedicated space for people with special needs.H.E Dr. Manal Awad, Minister of Local Development, highlighted the Mokattam center as a significant step in administrative reform, ensuring efficient and responsive government services. She noted that the project would expand to more governorates in the coming years.Operated by eFinance, the center aims to add over 200 services across 14 centers nationwide in the future.Since its soft launch, the Mokattam center has processed over 400,000 transactions with an average service delivery time of just seven minutes. Citizens can track services and get updates via the “Khadamat Misr” website and dedicated hotline.