eCards, a subsidiary of eFinance Investment Group, has announced a rebrand, changing its name and logo to "eNovate" instead of "eCards," in line with the company's new strategy of innovation, development, and expansion into more services and activities.The new name signifies a blend of digital and electronic solutions, represented by the letter "E" as a common identity among all companies in the eFinance Investment Group, and "Novate," derived from the word "innovate."eNovate (formerly eCards) explained that the new name was chosen to build on its successes in supporting the digital transformation of many national projects for ministries, agencies, and banks over the past 15 years. The company has undergone several structural changes and added many innovative digital services to align with its new strategy, which aims to adapt to the changing dynamics of the market, prompting the need to develop both the name and the brand.Ibrahim Sarhan, Chairman of eNovate (formerly eCards), stated that the continuous and rapid developments in technology require all players in the sector to continue evolving, keeping up with new trends, and even contributing to change and innovation to meet market demands and expectations. He added that the eFinance Group is committed to continued development and investing heavily to strengthen the group's infrastructure and various subsidiaries, ensuring they are better positioned to keep up with developments and contribute strongly to innovation within Egypt’s and international financial technology markets, while expanding existing activities and adding new ones.On her part, Nashwa Kamel, CEO of eNovate (formerly eCards), noted that the company will undergo further development and expansion to support innovation and management, contributing to the creation of a competitive edge in the market by offering a range of unique and diverse services and products for managing and operating smart digital payment solutions. This includes updating and fully automating the card center and expanding into several new solutions and services.It is worth noting that eCards, a subsidiary of eFinance Investment Group, was established in 2020 to be the main arm for issuing and managing government and bank-issued cards, both banking and non-banking. The company has worked on digitizing payments for many large national projects and has issued more than 50 million cards over the years, including Takaful and Karama cards, the Falah Meeza card, pension cards, and many smart solutions for the transportation sector, among other projects with both public and private sectors in various fields.eCards has expanded its services to include integrated solutions for digital payment systems and provided innovative digital solutions for financial and non-financial institutions. Its aim is to enable organizations to adopt modern payment technologies and promote financial inclusion through digital services that facilitate safe and efficient electronic payment operations. Know More About eNovate

The platform was established by eFinance and the Ministry of Foreign Trade and Industry, marking a noteworthy advancement in the Egyptian government's efforts towards digital transformation. Services provided by this platform include the distribution of industrial land via an investment map, the notification-based granting of operating licenses, and annual follow-up services.The “Made in Egypt” platform offers electronic payment services via bank branches and bank cards. Preparations are being made to introduce the construction permit and industrial registration services as well as additional services pertaining to the Ministry of Industry and its linked businesses.Ibrahim Sarhan, Chairman and CEO of eFinance investment group, conveyed the company's delight in playing a prominent role in the digital transformation of essential government sectors.The Ministry of Foreign Trade and Industry moved quickly and decisively to support digital transformation for investors and the growth of Egypt's industrial sector, and today the company celebrates new accomplishments in creating and running the “Made in Egypt” Digital Industrial platform.He underlined that the digital transformation will be greatly accelerated by the initiatives and suggestions made by Engineer Kamel El-Wazir, the Transportation Minister, the Industry and Trade Minister and the Deputy Prime Minister of Egypt, resulting in a notable improvement in services for industrial investors. Further services will be added to the platform during later stages of its launch, and it is expected to play a crucial role in boosting transparency and quickening the expansion of the industrial sector.For industrial investors, the “Made in Egypt” platform will simplify procedures by allowing electronic transactions rather than in-person visits. The platform aims to serve as the principal means of communication between industrial investors and all pertinent authorities.Furthermore, the site will automatically alert investors to impending license renewals and document expirations, offering all required services, details, and paperwork. Each investor will also have access to a protected account that will hold all of the information and documents they have submitted, along with the status of any service requests they have made via the platform.Additionally, the portal will notify applicants via SMS of the land allocation results for plots that are offered as well as a comprehensive explanation for the assessment standards. The Ministry invites all interested parties to keep an eye on the platform's allocation results and make sure that the processes used are transparent. 

The Ministry of Tourism and Antiquities and eAswaaq Misr, a subsidiary of EFIG, announced the completion of the digitization and operation of the Abydos Temple in Sohag Governorate, marking the 100th site and museum digitized under the Ministry of Tourism and Antiquities.Recently, 22 additional archaeological sites and museums were added to the digitized ticketing system. The digitization process included developing and digitalizing the entire ticket booking system. The digitization of ticket issuance contributes to enriching the tourist experience, facilitating entry to tourist sites, and purchasing tickets using bank cards. It also contributes to tightening control over entry and thus helps to enhance the revenues of the Supreme Council of Antiquities.The Valley of the Kings now features a self-service kiosk that allows visitors to purchase additional tomb tickets without having to go back to the visitor center. The kiosk is operated by eAswaaq Misr, which is in charge of digitizing tourism and archaeological sites and will significantly improve visitor experiences while also generating income.Dr. Khaled Sherif, Assistant Minister of Tourism and Antiquities for Digital Transformation, stated that the digitization and development of the Abydos Temple was the result of the Ministry of Tourism and Antiquities' great efforts in collaboration with eAswaaq Misr, and it was one of the most significant steps towards digital transformation within all the ministry's works and services. The goal is to continue developing digitally to serve tourists and improve the efficiency of collecting and increasing the state's dollar resources.In light of implementing the Egyptian state's digital transformation strategy at all levels of sectors, ministries, and authorities, Mr.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, stated that the digitisation of these archaeological sites has now been completed. This is the result of the work done by the Ministry of Tourism and Antiquities and eAswaaq Misr. He continued by saying that EFIG, along with all of its sister companies, has the best cadres, complete capabilities, and the most cutting-edge digital infrastructure to implement and expedite digital transformation processes at all levels. As a result, the group and all of its subsidiaries take great pride in their robust participation in supporting and implementing the digital transformation system in all economic sectors and in partnership with all ministries, government agencies, and the private sector.It is worth noting that the total number of archaeological sites open to visitors is 126 archaeological sites, in addition to 32 archaeological museums, and 100 sites and museums have been digitized and distributed across the governorates of Cairo, Giza, Ismailia, Alexandria, Beni Suef, Minya, Sohag, Qena, Luxor, Aswan, the Red Sea, and South Sinai, and their tickets can be purchased from the following website: egymonuments.com