In celebration of the 10-year anniversary of the "Takaful & Karama" program, Prime Minister Dr. Mostafa Madbouly honored Mr. Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, in recognition of the Group’s contributions to the development and implementation of one of Egypt’s most significant social protection programs.The Prime Minister commended EFIG for its pivotal role in establishing the program’s digital infrastructure, which has enhanced the efficiency of cash aid distribution and ensured that financial support reaches eligible beneficiaries. Over the past decade, the company has been instrumental in building the technological foundation, issuing and personalizing Takaful & Karama Meeza cards, facilitating periodic conditional cash transfers, and providing comprehensive technical support for the program. Additionally, EFIG has played a key role in supporting the program by training social pioneers, further reinforcing the sustainability and effectiveness of the initiative and enhancing the program’s outreach.Expressing his gratitude, Mr. Ibrahim Sarhan emphasized that the success of Takaful & Karama is a testament to the fruitful collaboration between the government and private sector. He reaffirmed EFIG’s commitment to continuing its support for social programs through innovative technological solutions, underscoring the critical role of digital transformation in achieving sustainable development and improving public services.This recognition highlights the importance of public-private partnerships in advancing social protection initiatives and reflects the government’s appreciation for the contributions of national enterprises in driving inclusive development. 

Dr. Maya Morsy, Minister of Social Solidarity; Counselor Amal Ammar, Chairperson of the National Council for Women; and Mr. Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, attended the signing of a cooperation protocol between the Ministry of Social Solidarity, the National Council for Women, Nasser Social Bank, and eFinance Investment Group. This protocol aims to provide economic empowerment services to families in need as part of the strategic financial system for economic empowerment.The protocol was signed by key figures, including Mr. Raafat Shafik, Assistant Minister for Social Protection and Economic Empowerment; Ms. Iman Khalifa, Secretary General of the National Council for Women; Mr. Osama El-Sayed, Vice Chairman of Nasser Social Bank; and Engineer Hossam El-Goly, CEO of eFinance.Minister Morsy emphasized that the protocol would benefit nearly 4 million women, aiming to shift them from dependency to empowerment. She highlighted the success of the "Tawheesha" digital savings and lending program, which financially integrates rural women into the official banking system and promotes financial literacy and digital inclusion.Counselor Amal Ammar praised the protocol as a major step in empowering women and integrating beneficiaries of "Takaful and Karama" programs into "Tawheesha." The program has received international recognition, including from the UN’s Commission on the Status of Women. She expressed gratitude to Minister Morsy for the collaboration.Mr. Ibrahim Sarhan of EFIG noted that the protocol aligns with the Prime Minister’s directives to leverage state infrastructure for economic empowerment, particularly targeting vulnerable families and social protection beneficiaries. He emphasized that eFinance has been a key partner in implementing these systems in Egypt, following regulatory guidelines from relevant authorities like the Central Bank of Egypt.

eFinance Investment Group participated in the third edition of the “Every Day a Story—Ramadan 2025” initiative, which is launched under the patronage of the Ministry of Social Solidarity. This participation reflects the group’s ongoing commitment to corporate social responsibility and supporting the underprivileged. The initiative aims to provide food support to deserving families during Ramadan. This year, EFIG contributes to the initiative by packing 2,000 boxes.Yasmine Rashed, Marketing, Communications & CSR Director at EFIG, stated that the collaboration between companies, organizations, and government entities under the umbrella of “Al-Manfaz” Initiative creates a wide-ranging positive impact and helps deliver support to a larger number of families across the country. She added that the presence of EFIG’s team at Al-Manfaz headquarters packing the boxes aims to promote a culture of volunteering and strengthen the sense of belonging among employees. She also highlighted that EFIG is keen to participate in several corporate social responsibility initiatives throughout the year, improving citizens’ quality of life, promoting sustainable development, and bringing joy to the families.On his part, Karim Mekky, founder of “Al-Manfaz” initiative and CEO of Fox Group, emphasized that this year’s initiative aims to distribute 100,000 food boxes and renovate around 100 kitchens for the most deserving families as part of efforts to enhance social solidarity and support underprivileged groups. Mekky explained that the collective efforts of private sector companies and institutions under “Al-Manfaz” umbrella yield more effective results. He also mentioned that the distribution of food boxes to deserving families is done with great care to ensure the support reaches those in need across different governorates, under the supervision of the Ministry of Social Solidarity. He thanked the EFIG team for being present at the initiative's headquarters and for their voluntary participation in packing food boxes, believing in the importance of this noble role that reflects the spirit of solidarity.