eFinance Investment Group participated in the third edition of the “Every Day a Story—Ramadan 2025” initiative, which is launched under the patronage of the Ministry of Social Solidarity. This participation reflects the group’s ongoing commitment to corporate social responsibility and supporting the underprivileged. The initiative aims to provide food support to deserving families during Ramadan. This year, EFIG contributes to the initiative by packing 2,000 boxes.Yasmine Rashed, Marketing, Communications & CSR Director at EFIG, stated that the collaboration between companies, organizations, and government entities under the umbrella of “Al-Manfaz” Initiative creates a wide-ranging positive impact and helps deliver support to a larger number of families across the country. She added that the presence of EFIG’s team at Al-Manfaz headquarters packing the boxes aims to promote a culture of volunteering and strengthen the sense of belonging among employees. She also highlighted that EFIG is keen to participate in several corporate social responsibility initiatives throughout the year, improving citizens’ quality of life, promoting sustainable development, and bringing joy to the families.On his part, Karim Mekky, founder of “Al-Manfaz” initiative and CEO of Fox Group, emphasized that this year’s initiative aims to distribute 100,000 food boxes and renovate around 100 kitchens for the most deserving families as part of efforts to enhance social solidarity and support underprivileged groups. Mekky explained that the collective efforts of private sector companies and institutions under “Al-Manfaz” umbrella yield more effective results. He also mentioned that the distribution of food boxes to deserving families is done with great care to ensure the support reaches those in need across different governorates, under the supervision of the Ministry of Social Solidarity. He thanked the EFIG team for being present at the initiative's headquarters and for their voluntary participation in packing food boxes, believing in the importance of this noble role that reflects the spirit of solidarity.

EFIG has announced the activation of its electronic systems to receive installment payments in US dollars for residential units allocated to overseas Egyptians under the "Beitak fi Masr" national initiative. This initiative is a collaborative effort with the Ministries of Housing and Finance, the Central Bank, and Banque Misr.eFinance clarified that the processing of dollar installment transfers will be conducted through the Ministry of Finance's Electronic Payment and Collection Center, which is operated by e-finance. This platform enables overseas residents to pay for or make installments on their residential units using modern electronic methods. The electronic collection system ensures the secure and accurate settlement of these transactions.Engineer Sherif El-Sherbiny, Minister of Housing, Utilities, and Urban Communities, underscored the impressive response to the "Beitak fi Masr" initiative. Within just 48 hours of opening reservations, approximately $2.5 million was collected through electronic payments and bank transfers.The Minister also highlighted the signing of a tripartite cooperation protocol between the New Urban Communities Authority, Banque Misr, and e-finance. This protocol aims to provide advanced electronic payment solutions, offering convenient and secure payment options through multiple channels. This will facilitate the transfer of due amounts for residential unit reservations from various countries.The official initiative website, developed in collaboration with Excellent (a subsidiary of United Media Services), eFinance, and Banque Misr, provides a fully integrated digital platform. Through this platform, users can remotely explore housing units via high-resolution virtual tours, access detailed project information, and complete the reservation process online, ensuring a seamless, transparent, and efficient experience for expatriates.He added that the initiative's website was developed in collaboration with Excellent Company, a subsidiary of United Media Services, e-finance, and Banque Misr. It allows users to upload required documents after completion, whether through bank transfer, exchange transfer, or reservation and payment via credit cards on the website. This provides diverse, fast, secure, and reliable payment solutions, saving customers time and effort.Ibrahim Sarhan, Chairman of eFinance for Financial and Digital Investments, expressed his pride in the Group's achievements in supporting and advancing the national digital transformation across all government entities and economic sectors. He highlighted the leading role of the financial operations technology subsidiary in handling government revenues, both domestic and foreign, thanks to its state-of-the-art technological infrastructure that ensures speed, accuracy, and security.He added that e-finance's support for the "Beitak fi Masr" national initiative will drive its success, trust, and rapid expansion. This will be achieved through highly accurate, fast, and secure financial technology for digital collection of residential unit values and installments in dollars, building on the successes and achievements that citizens have come to expect from the Group's various payment and fintech services, especially in cooperation with the Ministry of Housing.Hisham Okasha, Chairman of Banque Misr, expressed the bank's pride in participating in the "Beitak fi Masr" national initiative. He emphasized the continued fruitful cooperation with the Ministry of Finance and e-finance, ensuring the same outstanding results achieved in government revenue collection over the past years.At eFinance, we are proud to have achieved remarkable success in collecting electronic payments in foreign currency through the yacht tourism single platform and the government's Electronic Payment and Collection Center portal. This aligns with the state's efforts to enhance yacht tourism through an electronic platform that involves all relevant authorities, streamlining procedures and approvals for foreign yachts and issuing electronic invoices in US dollars. 

eFinance Investment Group, a leader in financial and digital investments, has signed a new partnership agreement with Visa, a world leader in digital payments, under the theme “Mutual Investments Growth Plan” on the sidelines of Visa Connect Cairo, a premier event in the digital payments industry, hosted by Visa.This strategic collaboration aims to accelerate the growth of digital financial services in Egypt by expanding card issuance, enhancing merchant acquisition solutions, and introducing innovative plans to support merchants across various sectors. The agreement aligns with Egypt’s Vision 2030, reinforcing the commitment to advancing digital transformation and financial inclusion.The agreement focuses on expanding financial product offerings, developing digital payment solutions tailored for merchants across sectors such as retail, tourism, services, and e-commerce, and fostering the adoption of cashless transactions. This includes enabling Tap- to-Phone technology, supporting merchants with seamless digital payment solutions, and introducing innovative financing options to enhance operational efficiency and drive economic growth.Additionally, new payment solutions will be introduced to target unbanked segments like university students, providing them with easy access to digital financial services and fostering greater financial inclusion among the youth.Additionally, the collaboration will provide advisory services to enhance digital payment strategies, introduce global best practices for digital payment transformation, and launch joint awareness initiatives to support financial inclusion and digital adoption. Both companies will also work together on developing advanced digital marketing strategies, data analytics, and intelligence-sharing to enhance decision-making and optimize payment processes.This partnership aims to expand digital financial services for both consumers and merchants, with a special focus on supporting SMEs and microbusinesses. By providing easy-to-use, secure, and scalable digital payment solutions, Visa and eFinance are committed to enhancing digital payment acceptance, offering flexible financing options, and driving sustainable growth for businesses of all sizes.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, emphasized the significance of this agreement in advancing digital financial services, stating:“We continue to invest in cutting-edge financial technologies and build strong partnerships with global leaders like Visa. This agreement will empower merchants with innovative payment solutions, further strengthening eFinance’s role as a key driver of Egypt’s digital transformation.”Leila Serhan, Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region for Visa, added:"Visa remains committed to supporting Egypt’s digital transformation through collaborations with leading institutions such as eFinance. This partnership is designed to empower merchants and SMBs with advanced digital payment solutions, driving economic growth and financial inclusion in the country. With SMEs representing 98% of private sector activity and contributing 43% to national GDP, empowering these businesses through digitalization is crucial for Egypt's continued prosperity. Our efforts align with Egypt's Vision 2030, which aims to create a robust and sustainable economy."