eFinance Investment Group, a leader in financial and digital investments, has signed a new partnership agreement with Visa, a world leader in digital payments, under the theme “Mutual Investments Growth Plan” on the sidelines of Visa Connect Cairo, a premier event in the digital payments industry, hosted by Visa.This strategic collaboration aims to accelerate the growth of digital financial services in Egypt by expanding card issuance, enhancing merchant acquisition solutions, and introducing innovative plans to support merchants across various sectors. The agreement aligns with Egypt’s Vision 2030, reinforcing the commitment to advancing digital transformation and financial inclusion.The agreement focuses on expanding financial product offerings, developing digital payment solutions tailored for merchants across sectors such as retail, tourism, services, and e-commerce, and fostering the adoption of cashless transactions. This includes enabling Tap- to-Phone technology, supporting merchants with seamless digital payment solutions, and introducing innovative financing options to enhance operational efficiency and drive economic growth.Additionally, new payment solutions will be introduced to target unbanked segments like university students, providing them with easy access to digital financial services and fostering greater financial inclusion among the youth.Additionally, the collaboration will provide advisory services to enhance digital payment strategies, introduce global best practices for digital payment transformation, and launch joint awareness initiatives to support financial inclusion and digital adoption. Both companies will also work together on developing advanced digital marketing strategies, data analytics, and intelligence-sharing to enhance decision-making and optimize payment processes.This partnership aims to expand digital financial services for both consumers and merchants, with a special focus on supporting SMEs and microbusinesses. By providing easy-to-use, secure, and scalable digital payment solutions, Visa and eFinance are committed to enhancing digital payment acceptance, offering flexible financing options, and driving sustainable growth for businesses of all sizes.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, emphasized the significance of this agreement in advancing digital financial services, stating:“We continue to invest in cutting-edge financial technologies and build strong partnerships with global leaders like Visa. This agreement will empower merchants with innovative payment solutions, further strengthening eFinance’s role as a key driver of Egypt’s digital transformation.”Leila Serhan, Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region for Visa, added:"Visa remains committed to supporting Egypt’s digital transformation through collaborations with leading institutions such as eFinance. This partnership is designed to empower merchants and SMBs with advanced digital payment solutions, driving economic growth and financial inclusion in the country. With SMEs representing 98% of private sector activity and contributing 43% to national GDP, empowering these businesses through digitalization is crucial for Egypt's continued prosperity. Our efforts align with Egypt's Vision 2030, which aims to create a robust and sustainable economy."

eHealth is the strategic partner of the UHIA Forum 2025, showcasing Egypt’s significant progress in its Universal Health Insurance System (UHIS). The forum, held under the patronage of Prime Minister Dr. Mostafa Madbouly, brought together key stakeholders from both the public and private sectors. Participation highlights included:-A contract was signed for providing support and operation services for the Universal Health Insurance System between the Universal Health Insurance Authority (UHIA), led by Mai Fayed, and eHealth, led by Akram Reda.-A quadripartite protocol was signed to integrate the universal health insurance systems with the social safety network systems. The agreement was signed by Mr. Hossam Elgoly, CEO of eFinance, Mr. Akram Reda, CEO of eHealth, Mr. Raafat Shafik, Assistant Minister for Social Protection and Economic Empowerment, and Ms. May Farid, CEO of UHIA. The signing was witnessed by Dr. Khaled Abdelghaffar, Minister of Health and Population, Dr. Maya Morsi, Minister of Social Solidarity, Dr. Ihab Abu Aish, Vice Chairman of the Universal Health Insurance Authority (UHIA) and Mr. Ibrahim Sarhan, Chairman and CEO of EFIG.-Mr. Ibrahim Sarhan participated in a thought-provoking discussion on the importance of private sector investment in supporting the Ministry of Health’s efforts to achieve the goals outlined in Egypt’s Vision 2030, particularly in enhancing the efficiency and sustainability of the health insurance system. The discussion brought together system leaders, industry stakeholders, and representatives from international organizations to discuss the pivotal role of digital transformation in advancing value-based healthcare and driving innovation. The topics covered included the enhancement of system efficiency, resource optimization, data-driven decision-making, and strategic purchasing processes, along with insights into the evolution of digital healthcare within the universal health insurance framework. 

eNovate, a subsidiary of eFinance Investment Group and Egypt’s leading card manufacturing and personalization services provider announced a strategic partnership with NymCard, the leading payments infrastructure provider in the MENA region. This partnership aims to complement NymCard's comprehensive payment solutions by integrating eNovate's advanced card production and personalization capabilities.The partnership is considered a step forward towards NymCard comprehensive financial solutions offered to their clients, covering card issuance and processing, alongside card production and personalization services offered by eNovate. This integrated approach streamlines the payment card lifecycle for NymCard partners across the region.“Our collaboration with eNovate creates a one-stop solution that addresses all of our partners’ payment needs,” said Omar El Moataz, NymCard Country Manager. “This partnership reinforces our commitment to providing comprehensive payment solutions while simplifying the operational complexity for our clients.”Ms. Nashwa, CEO of eNovate, added, “We are proud to partner with NymCard to complement our payment card services in the region. This collaboration reflects our commitment to delivering state-of-the-art card production and personalization solutions, ensuring high-quality services for our partners and their customers. Together, we aim to deliver an exceptional payment experience that meets the growing market demands.”eNovate brings its extensive experience in digitizing payment systems for major national projects, including the Takaful and Karama program, the Farmer's Card system, the management of Egyptian pension cards, and various other initiatives in both the public and private sectors.This partnership combines NymCard's advanced payment infrastructure with eNovate’s state-of-the-art card manufacturing, personalization and value-added payment solutions providing partners with a unified solution for their payment card programs.