eFinance Investment Group, a leader in financial and digital investments, has signed a new partnership agreement with Visa, a world leader in digital payments, under the theme “Mutual Investments Growth Plan” on the sidelines of Visa Connect Cairo, a premier event in the digital payments industry, hosted by Visa.This strategic collaboration aims to accelerate the growth of digital financial services in Egypt by expanding card issuance, enhancing merchant acquisition solutions, and introducing innovative plans to support merchants across various sectors. The agreement aligns with Egypt’s Vision 2030, reinforcing the commitment to advancing digital transformation and financial inclusion.The agreement focuses on expanding financial product offerings, developing digital payment solutions tailored for merchants across sectors such as retail, tourism, services, and e-commerce, and fostering the adoption of cashless transactions. This includes enabling Tap- to-Phone technology, supporting merchants with seamless digital payment solutions, and introducing innovative financing options to enhance operational efficiency and drive economic growth.Additionally, new payment solutions will be introduced to target unbanked segments like university students, providing them with easy access to digital financial services and fostering greater financial inclusion among the youth.Additionally, the collaboration will provide advisory services to enhance digital payment strategies, introduce global best practices for digital payment transformation, and launch joint awareness initiatives to support financial inclusion and digital adoption. Both companies will also work together on developing advanced digital marketing strategies, data analytics, and intelligence-sharing to enhance decision-making and optimize payment processes.This partnership aims to expand digital financial services for both consumers and merchants, with a special focus on supporting SMEs and microbusinesses. By providing easy-to-use, secure, and scalable digital payment solutions, Visa and eFinance are committed to enhancing digital payment acceptance, offering flexible financing options, and driving sustainable growth for businesses of all sizes.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, emphasized the significance of this agreement in advancing digital financial services, stating:“We continue to invest in cutting-edge financial technologies and build strong partnerships with global leaders like Visa. This agreement will empower merchants with innovative payment solutions, further strengthening eFinance’s role as a key driver of Egypt’s digital transformation.”Leila Serhan, Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region for Visa, added:"Visa remains committed to supporting Egypt’s digital transformation through collaborations with leading institutions such as eFinance. This partnership is designed to empower merchants and SMBs with advanced digital payment solutions, driving economic growth and financial inclusion in the country. With SMEs representing 98% of private sector activity and contributing 43% to national GDP, empowering these businesses through digitalization is crucial for Egypt's continued prosperity. Our efforts align with Egypt's Vision 2030, which aims to create a robust and sustainable economy."

The Financial Regulatory Authority (FRA) has announced the renewal of the registration of eKhales, a subsidiary of EFIG, in the register of companies authorized to electronically collect insurance policy premiums.The decision, issued by Dr. Mohamed Farid, Chairman of the FRA, under Decision No. 9 of 2025, extends the company’s registration for three years starting from October 31, 2024, under No. (5) in the register of companies specializing in electronic collection.This renewal underscores the pivotal role played by eKhales in supporting the digital transformation of the insurance sector, reaffirming the FRA’s commitment to enhancing electronic services in the non-banking financial market.It is worth noting that the strategic objectives of eKhales aim to digitize non-banking financial services, contribute to achieving Egypt's Vision 2030 in establishing a comprehensive digital transformation and financial inclusion ecosystem, and leverage the company's advanced infrastructure and accumulated expertise to serve all segments of the Egyptian market. 

eNovate, a subsidiary of eFinance Investment Group and Egypt’s leading card manufacturing and personalization services provider announced a strategic partnership with NymCard, the leading payments infrastructure provider in the MENA region. This partnership aims to complement NymCard's comprehensive payment solutions by integrating eNovate's advanced card production and personalization capabilities.The partnership is considered a step forward towards NymCard comprehensive financial solutions offered to their clients, covering card issuance and processing, alongside card production and personalization services offered by eNovate. This integrated approach streamlines the payment card lifecycle for NymCard partners across the region.“Our collaboration with eNovate creates a one-stop solution that addresses all of our partners’ payment needs,” said Omar El Moataz, NymCard Country Manager. “This partnership reinforces our commitment to providing comprehensive payment solutions while simplifying the operational complexity for our clients.”Ms. Nashwa, CEO of eNovate, added, “We are proud to partner with NymCard to complement our payment card services in the region. This collaboration reflects our commitment to delivering state-of-the-art card production and personalization solutions, ensuring high-quality services for our partners and their customers. Together, we aim to deliver an exceptional payment experience that meets the growing market demands.”eNovate brings its extensive experience in digitizing payment systems for major national projects, including the Takaful and Karama program, the Farmer's Card system, the management of Egyptian pension cards, and various other initiatives in both the public and private sectors.This partnership combines NymCard's advanced payment infrastructure with eNovate’s state-of-the-art card manufacturing, personalization and value-added payment solutions providing partners with a unified solution for their payment card programs.