Minister of Youth and Sports Dr. Ashraf Sobhy honors eFinance Investment Group for its successful sponsorship of the Egyptian handball team, who claimed the African championship for the third consecutive year. At the Minister of Youth and Sports' invitation, Mr. Islam El-Gamal, Marketing & Strategic Communications & PR deputy head of marketing, attended the honorary events on behalf of the group, and expressed his pride at receiving this honor, which was based on the group's faith in the skills and capabilities of the Egyptian handball team, who claimed the African title for the ninth time in history. Several prominent figures from Egypt's sports industry attended the ceremony, along with representatives from private companies that support and sponsor sports.

For the third time in a row, Egypt’s handball men's team named the African Champions making it a total of 9 African titles. EFIG’s been sponsoring the National Handball Team as well as the championship for 2 years now, and we’re very proud to be a part of such a great sport and such a dedicated team. Egypt, the hosting country won the 26th African Men's Handball Championship after The Pharaohs showed an outstanding performance, dominating the court floor and winning over Algeria in the final on Saturday. It is the third consecutive African title and the ninth in total for the Egyptian handball men's team. The win also secured Egypt’s spot in the 2024 Paris Olympics for the eighth time in its history, and in the 2025 World Championship, which is set to take place in Croatia, Denmark, and Norway.

Our seamless North Africa participation recap as the Financial Inclusion Partner, where we showcased our core services as a digital financial services enabler, including bank card issuance services, card acceptance services, e-commerce operation, financing services, as well as  secure, local cloud computing platforms, In accordance with the Group's policies towards the digital empowerment of the Egyptian government, banks, and financial institutions for the public and private sectors, as well as the deployment of financial technology to support financial inclusion. Our participation’s highlight was Mr. Hassan Abdallah, Governor of the Central Bank of Egypt visit to our booth, EFIG also participated in  “The embedded finance revolution: redefending customer expectations and experiences” panel and “E-Commerce marketplaces role in digital transformation agenda” panel through Mr. Ibrahim Sarhan, Chairman & CEO of EFIG and Mr. Mahmoud Osman, Head of e-commerce for trade and manufacturing at eAswaaq respectively as well as networking wih partners. ​​​​​​