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EFIG and Visa Sign “Mutual Investments Growth Plan in the Digital Payments” on the sidelines of Visa Connect Cairo to Advance Digital Financial Services

Partnerships & Agreements

eFinance Investment Group, a leader in financial and digital investments, has signed a new partnership agreement with Visa, a world leader in digital payments, under the theme “Mutual Investments Growth Plan” on the sidelines of Visa Connect Cairo, a premier event in the digital payments industry, hosted by Visa.


This strategic collaboration aims to accelerate the growth of digital financial services in Egypt by expanding card issuance, enhancing merchant acquisition solutions, and introducing innovative plans to support merchants across various sectors. The agreement aligns with Egypt’s Vision 2030, reinforcing the commitment to advancing digital transformation and financial inclusion.


The agreement focuses on expanding financial product offerings, developing digital payment solutions tailored for merchants across sectors such as retail, tourism, services, and e-commerce, and fostering the adoption of cashless transactions. This includes enabling Tap- to-Phone technology, supporting merchants with seamless digital payment solutions, and introducing innovative financing options to enhance operational efficiency and drive economic growth.

Additionally, new payment solutions will be introduced to target unbanked segments like university students, providing them with easy access to digital financial services and fostering greater financial inclusion among the youth.
Additionally, the collaboration will provide advisory services to enhance digital payment strategies, introduce global best practices for digital payment transformation, and launch joint awareness initiatives to support financial inclusion and digital adoption. Both companies will also work together on developing advanced digital marketing strategies, data analytics, and intelligence-sharing to enhance decision-making and optimize payment processes.


This partnership aims to expand digital financial services for both consumers and merchants, with a special focus on supporting SMEs and microbusinesses. By providing easy-to-use, secure, and scalable digital payment solutions, Visa and eFinance are committed to enhancing digital payment acceptance, offering flexible financing options, and driving sustainable growth for businesses of all sizes.


Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, emphasized the significance of this agreement in advancing digital financial services, stating:
“We continue to invest in cutting-edge financial technologies and build strong partnerships with global leaders like Visa. This agreement will empower merchants with innovative payment solutions, further strengthening eFinance’s role as a key driver of Egypt’s digital transformation.”

Leila Serhan, Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region for Visa, added:
"Visa remains committed to supporting Egypt’s digital transformation through collaborations with leading institutions such as eFinance. This partnership is designed to empower merchants and SMBs with advanced digital payment solutions, driving economic growth and financial inclusion in the country. With SMEs representing 98% of private sector activity and contributing 43% to national GDP, empowering these businesses through digitalization is crucial for Egypt's continued prosperity. Our efforts align with Egypt's Vision 2030, which aims to create a robust and sustainable economy."

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