eAswaaq Misr Signs Cooperation Protocol with The United Bank to Boost SME Financing and Accelerate Digital Transformation
eAswaaq Misr, a subsidiary of eFinance Investment Group, announced the signing of a cooperation protocol with The United Bank, aimed at supporting small and medium-sized enterprises (SMEs) and entrepreneurs by providing innovative, integrated financing solutions that contribute to economic growth and enhance financial inclusion.
The partnership comes as part of eAswaaq Misr’s strategy to expand its digital services and strengthen its role in connecting the business community to a comprehensive financial ecosystem. The company relies on its advanced digital platform specializing in digital lending solutions, in addition to its extensive nationwide field network, enabling it to reach a wide range of customer segments across Egypt. The cooperation is expected to accelerate credit assessment processes, improve operational efficiency, and reduce operating costs.
The protocol was signed by Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, and Tarek Fayed, Chief Executive Officer and Managing Director of The United Bank, in the presence of a number of senior executives from both sides. Attendees included Ahmed Sobhy, Deputy CEO & Investment & Finance Head at eFinance Investment Group; Adel Mubarak, Managing Director of eAswaaq Misr; Eng. Hossam El Goly, Managing Director at eFinance; as well as Amr Nossair and Moataz Elkassaby, Deputy Managing Directors of The United Bank, along with representatives from both organizations.
During the signing ceremony, Ibrahim Sarhan stated that the protocol represents a strategic step in strengthening eAswaaq Misr’s role in supporting digital transformation and developing supply chains through an integrated platform that combines digital lending solutions across trade, finance, and logistics. This, he noted, will help expand access to financing, support the growth of productive enterprises, and enhance their contribution to the national economy.
He added that the collaboration with The United Bank marks an important strategic partnership toward building an integrated ecosystem that supports the growth of both productive and service-oriented enterprises and enhances their ability to access markets. He emphasized that The United Bank’s strong banking expertise and clear vision for supporting economic development will contribute to expanding advanced digital services targeting new segments of the business community, further strengthening financial inclusion.
For his part, Tarek Fayed, CEO and Managing Director of The United Bank, stated that the protocol represents an important step in reinforcing the bank’s role as a key driver of the national economy by creating sustainable job opportunities and promoting local production, contributing to improved economic and social development outcomes.
He added that the SME sector is a main engine of sustainable development, particularly in light of the geographic and economic diversity across Egypt’s governorates, which provides broader opportunities to maximize local resources and build a stronger, more resilient economy.