eAswaaq Misr, a subsidiary of eFinance Investment Group, announced the signing of a cooperation protocol with The United Bank, aimed at supporting small and medium-sized enterprises (SMEs) and entrepreneurs by providing innovative, integrated financing solutions that contribute to economic growth and enhance financial inclusion.The partnership comes as part of eAswaaq Misr’s strategy to expand its digital services and strengthen its role in connecting the business community to a comprehensive financial ecosystem. The company relies on its advanced digital platform specializing in digital lending solutions, in addition to its extensive nationwide field network, enabling it to reach a wide range of customer segments across Egypt. The cooperation is expected to accelerate credit assessment processes, improve operational efficiency, and reduce operating costs.The protocol was signed by Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, and Tarek Fayed, Chief Executive Officer and Managing Director of The United Bank, in the presence of a number of senior executives from both sides. Attendees included Ahmed Sobhy, Deputy CEO & Investment & Finance Head at eFinance Investment Group; Adel Mubarak, Managing Director of eAswaaq Misr; Eng. Hossam El Goly, Managing Director at eFinance; as well as Amr Nossair and Moataz Elkassaby, Deputy Managing Directors of The United Bank, along with representatives from both organizations.During the signing ceremony, Ibrahim Sarhan stated that the protocol represents a strategic step in strengthening eAswaaq Misr’s role in supporting digital transformation and developing supply chains through an integrated platform that combines digital lending solutions across trade, finance, and logistics. This, he noted, will help expand access to financing, support the growth of productive enterprises, and enhance their contribution to the national economy.He added that the collaboration with The United Bank marks an important strategic partnership toward building an integrated ecosystem that supports the growth of both productive and service-oriented enterprises and enhances their ability to access markets. He emphasized that The United Bank’s strong banking expertise and clear vision for supporting economic development will contribute to expanding advanced digital services targeting new segments of the business community, further strengthening financial inclusion.For his part, Tarek Fayed, CEO and Managing Director of The United Bank, stated that the protocol represents an important step in reinforcing the bank’s role as a key driver of the national economy by creating sustainable job opportunities and promoting local production, contributing to improved economic and social development outcomes.He added that the SME sector is a main engine of sustainable development, particularly in light of the geographic and economic diversity across Egypt’s governorates, which provides broader opportunities to maximize local resources and build a stronger, more resilient economy. 

As part of its efforts to support digital transformation and expand the provision of advanced digital financial services, eFinance Investment Group signed an MoU with the Agricultural Bank of Egypt, aimed at developing and activating digital financial services and expanding the base of customers benefiting from them, in line with the State’s direction toward digital transformation and the promotion of financial inclusion.This partnership comes within the framework of both parties’ commitment to delivering innovative solutions that contribute to improving the quality of financial services and facilitating access to them, in support of economic and social development efforts.The MoU was signed by Mr. Ibrahim Sarhan, Chairman & CEO of EFIG, and Mr. Mohamed Abu El Saoud, CEO of the Agricultural Bank of Egypt, in the presence of Mr. Sami Abdel Sadek and Ms. Ghada Mostafa, Deputy CEOs of the Agricultural Bank of Egypt; Mr. Mohamed El Soweissy, Head of the Bank’s Electronic Products and Services Group; Mr. Adel Mubarak, CEO of eAswaaq, a subsidiary of EFIG; Eng. Yasser Ezzat, PMO Senior director at eFinance; in addition to a number of senior executives from both sides.The MoU includes several key pillars, most notably expanding access to and use of the digital platform for pensioners, and increasing the customer base by attracting new segments through enhancing the digital services provided to them, such as payments, loans, savings, and government services.It also stipulates the activation of the Farmer Card, enabling farmers and agricultural landholders to rely on it for their daily transactions through its use at points of sale and automated teller machines, while linking it to agricultural financing services.The two parties agreed to cooperate in launching specialized digital platforms targeting various sectors, including professional syndicates, universities, and business owners, and providing integrated solutions that include electronic payment services, digital wallets, and government services.Under the MoU, EFIG will be responsible for developing and operating the technological infrastructure and digital solutions, as well as supporting electronic payment services, while the Agricultural Bank of Egypt will manage customer relations, issue cards, and provide banking services, ensuring integration between both parties in delivering advanced digital financial services.Commenting on the signing, Mr. Mohamed Abu El Saoud, CEO of the Agricultural Bank of Egypt, emphasized the importance of the strategic partnership with EFIG, noting its pivotal role in supporting the digital infrastructure of the banking sector. He stated that the partnership aligns with the Bank’s strategic vision to provide innovative digital solutions that enhance the Bank’s performance and improve the quality of its banking and financing services to meet the needs of all customers, attract new segments, and move toward a cashless society, in support of financial inclusion.Abu El Saoud added that one of the most prominent aspects of the Memorandum is the activation of the Farmer Card, enabling farmers and agricultural landholders to use it as a payment card to facilitate their daily transactions. This contributes to linking landholders to markets and enhancing their financial capabilities and the services provided to them, which represents a key pillar of agricultural sector development in Egypt. He highlighted the role of the Agricultural Bank of Egypt as the financing arm of the agricultural sector and a core supporter of the Egyptian farmer. He further noted that cooperation with EFIG will also include developing digital platforms targeting various segments of society, such as pensioners, members of professional syndicates, university communities, and business owners, to provide banking services and digital solutions including electronic payment systems, financing services, digital wallets, and access to various government services, in line with the growing demand for digital payments and alternative payment channels to enhance financial inclusion and build a competitive digital economy.For his part, Mr. Ibrahim Sarhan, Chairman & CEO of EFIG, affirmed that the partnership represents a strategic step toward supporting digital transformation and enhancing financial inclusion. He stated that cooperation with the Agricultural Bank of Egypt will contribute to expanding the provision of advanced digital services targeting wide segments of society, particularly pensioners, by making digital platforms available that facilitate access to payment services and government services. He also emphasized support for activating the Farmer Card as a comprehensive electronic payment tool that enables farmers to conduct their daily transactions with ease and security, while linking them to financing and agricultural services. Sarhan added that EFIG will continue to develop a strong digital infrastructure that ensures the delivery of more efficient and flexible financial services, in line with the State’s direction toward building an integrated digital economy.

eHealth has officially launched Eyada Plus, a comprehensive cloud-based platform designed to digitize and streamline the management of primary healthcare units and specialized medical clinics. The launch event brought together senior healthcare leaders and representatives from both government and private-sector institutions, highlighting the growing national momentum behind digital transformation in healthcare.The event was attended by representatives from the Ministry of Health and Population, the Ministry of Communications and Information Technology, the  Universal Health Insurance Authority, the Egypt Healthcare Authority, and the General Authority for Healthcare Accreditation and Regulation, in addition to key stakeholders from the banking sector led by Suez Canal Bank as well as telecom operators, pharmaceutical companies, and private healthcare providers. The strong attendance underscored widespread confidence in digital health solutions as a catalyst for improving healthcare outcomes across Egypt.During the event, eHealth showcased the capabilities of Eyada Plus, which provides healthcare providers with secure, cloud-based access to data anytime and anywhere, while unifying clinical and operational workflows within a single platform. A key strength of the solution is its direct integration with the Universal Health Insurance System, enabling seamless data exchange in governorates where the system is already in effect. The platform also supports comprehensive electronic medical records and real-time analytics that empower healthcare professionals to make faster, data-driven decisions.The launch also witnessed the signing of a tripartite cooperation agreement between eHealth, eAswaaq Misr, and Suez Canal Bank. The partnership aims to deliver innovative financing solutions tailored for physicians and healthcare providers, fully integrated with the Eyada Plus platform, to support digital adoption and expansion within the medical sector.