The Group

The Group’s core subsidiary, eFinance for Digital Operations, provides a suite of digital payments solutions that powers the Government of Egypt’s comprehensive financial network, with the company functioning as the Government’s exclusive provider of digital payments and collection services and operating the Government’s financial network.

The Group’s operations are complemented by a comprehensive suite of smart solutions for identity management, marketed under the eCards brand. eCards is the leading producer of smart cards in Egypt with an expanding presence in Africa, building, managing and operating card solutions with a variety of applications for banking and non-financial institutions across the public and private sectors.

eAswaaq Misr is the Group’s latest venture in the e-commerce space – a digital purchasing platform with more than 300 thousand merchants specializing in agriculture, commerce, industry, and tourism. Through eAswaaq, the Group works to develop digital marketplaces that seamlessly connect buyers and sellers and stimulate demand for Egyptian products.

enable is the Group’s business process outsourcing (BPO) arm and is the preferred service provider for a broad range of Egyptian and global entities, offering solutions from HR and IT outsourcing to full contact center services and fielding more than 1.5 million calls per month.