Under the umbrella of the National Alliance for Civil Development Work and with the support of the Ministry of Social Solidarity, eFinance Investment Group has partnered with Sonaa El Kheir Foundation to participate in the “Al Manfaz – Kol Youm Hekaya – Ramadan 2026” initiative.This participation reflects the Group’s ongoing commitment to social responsibility and its mission to support vulnerable families across Egypt during the holy month of Ramadan.The initiative aims to deliver essential food support to eligible households through the distribution of 250,000 food boxes across all governorates.

In alignment with its commitment to social responsibility and sustainable development, EFIG strengthened its impact in Aswan through a community level handover ceremony celebrating the completion of 15 fully renovated homes in El Shorouk Village, Kom Ombo. The initiative comes under the “Al Amal Villages” program implemented by Sonaa El Kheir Foundation, part of the National Alliance for Civil Development Work, which works to provide vulnerable families with safe and healthy housing while protecting them from risks posed by floods and severe weather.The ceremony was attended by Major General Dr. Ismail Mohamed Kamal, Governor of Aswan; Ambassador Nabila Makram, Head of the Technical Secretariat of the National Alliance; Dr. Mostafa Zemzem, Chairman of Sonaa El Kheir Foundation; Hany Abdel Fattah, CEO of the Foundation; and Yasmine Rashed, Head of Marketing, Strategic Communications, and CSR at EFIG.

eFinance Investment Group participated in the third edition of the “Every Day a Story—Ramadan 2025” initiative, which is launched under the patronage of the Ministry of Social Solidarity. This participation reflects the group’s ongoing commitment to corporate social responsibility and supporting the underprivileged. The initiative aims to provide food support to deserving families during Ramadan. This year, EFIG contributes to the initiative by packing 2,000 boxes.Yasmine Rashed, Marketing, Communications & CSR Director at EFIG, stated that the collaboration between companies, organizations, and government entities under the umbrella of “Al-Manfaz” Initiative creates a wide-ranging positive impact and helps deliver support to a larger number of families across the country. She added that the presence of EFIG’s team at Al-Manfaz headquarters packing the boxes aims to promote a culture of volunteering and strengthen the sense of belonging among employees. She also highlighted that EFIG is keen to participate in several corporate social responsibility initiatives throughout the year, improving citizens’ quality of life, promoting sustainable development, and bringing joy to the families.On his part, Karim Mekky, founder of “Al-Manfaz” initiative and CEO of Fox Group, emphasized that this year’s initiative aims to distribute 100,000 food boxes and renovate around 100 kitchens for the most deserving families as part of efforts to enhance social solidarity and support underprivileged groups. Mekky explained that the collective efforts of private sector companies and institutions under “Al-Manfaz” umbrella yield more effective results. He also mentioned that the distribution of food boxes to deserving families is done with great care to ensure the support reaches those in need across different governorates, under the supervision of the Ministry of Social Solidarity. He thanked the EFIG team for being present at the initiative's headquarters and for their voluntary participation in packing food boxes, believing in the importance of this noble role that reflects the spirit of solidarity.